15 Reasons Why You Must Introduce Online Training In Your Business

15 Reasons Why You Must Introduce Online Training In Your Business
September 3, 2019 Anya Anderson

Technology has become a big part of our everyday lives. It’s literally everywhere! Working in different locations is not so much a problem anymore as we can communicate easily via email or video conference. Smart homes and appliances are changing the standard of comfort, not to mention how cell phones have put the whole world at our fingertips. If you’re not getting on to the tech van wagon, you’re already missing out. 


The training industry isn’t any different. Technology has been such a game-changer and is reshaping the way we learn. Online courses have made learning much more exciting, widely available worldwide and are shortening the learning curve.


So if you’re still not convinced that you should introduce online courses into your business, here are 15 reasons to tell you why you should:


1. Accessibility

In this day and age, online courses are designed to be completed from a variety of devices. This provides a much better experience for the learner, giving trainees the option of mobility instead of being stuck in a classroom. Courses can be completed from anywhere at any time.


2. Reduction in lost productivity 

When you give your team the freedom to schedule their training as they see fit, they feel empowered and productivity doesn’t get compromised. 


3. Self-paced learning

Not everyone learns at the same pace and in the same way. Having your training delivered online allows your team to drive their learning, which means they can spend more time absorbing more complex concepts or they can speed up if they feel they’re competent in a particular topic.


4. Change Management

New or seasonal products release, as well as changes in policies or regulations, can be easily incorporated into new training modules. Whether it’s content delivered online or the recording of a presentation delivered live, you can easily turn it into an online training module. This can be accessed at any time for review and from anywhere if you’re out on the road.


5. Shorten the learning curve

E-learning requires 40%-60% less employee time than learning through traditional classroom setting*. When you remove some of the barriers, such as accessibility and allowing learners to go at their own pace, you give them the ability to focus on learning. As a result, learning happens faster than in a normal classroom setting.


6. Increase in revenue 

A study revealed that 42% of the companies surveyed, said that e-learning has led to an increase in revenue*. This is the power of learning!


7. Retention rates

E-learning increases retention rates by 25% to 60%*. This is due to the availability of the resources online, which can be reviewed and accessed when required. This takes the pressure off the learner and gives them more control over the learning process. The result is better retention rates than for in-classroom training, which averages 8%-10%, very low in comparison.


8. Reduce staff turnover

23% of employees leave for lack of development opportunities and training*. Introducing the right online learning programmes mitigates the risk of your employees looking for career opportunities outside of your company, enhances their skills and empowers them to better perform in their role. 


9. Stay sharp 

72% of organisations believe that e-learning helps them increase their competitive edge*. If you want to stay sharp and keep up with your industry, product and/or legislation changes, online learning provides the perfect platform for it. 


10. Coaching and peer learning  

Coaching and peer learning are seen as the highest ROI activities related to sales personal development. Having the right support and being in an open environment where learning insights can be shared, is the winning combination to advance in your personal development. As a result, there’s a strong correlation between an engaged learner and an increase in their performance.


11. Customised learning experience

Engaging with the right e-learning provider is key, especially if you don’t have a team in-house to develop your training. A good provider should do a thorough needs analysis to determine the best solution for you. You should also look at them providing features to enhance the learner’s experience such as developing a role-specific learning pathway, seamless integration with your current tools and systems, user-friendly back end functionality, the ability to include your branding and robust reporting.


12. Increased engagement 

Introducing e-learning technology in your business can help you achieve an 18% boost in employee engagement*. And we all know how hard it is to move the needle in company engagement surveys! By further enhancing their skills, employees feel their role in your business matters and you want them to succeed in their role. 


13. Consistency 

If we take seasonal product releases, you want everyone in your business to have the same knowledge and information about the product. With online courses, you reduce the risk of providing an inconsistent training experience.


14. Reduced travel costs 

As we’ve already learned, online courses can be accessed at any time from anywhere. This means a reduction in your travel costs for training purposes, which you can reinvest in providing better quality training and reducing the learning curve. 


15. Reporting 

These days we know that data is king. When your online courses are integrated with the proper tools, such a Learning Management System, you know at any point in time how your training is tracking. Having the ability to track completion rates and engagement is the key to understand how effective your training is and to calculate its ROI.



In summary

Simply investing in training for your employees will increase engagement as they feel more valued, increase performance as they get upskilled and also revenue as they apply their learning. But if you want to exponentially shorten the learning curve, dramatically increase engagement and be able to calculate how effective your training is, you must introduce online training to your business. Online courses will give your employee and your business the ultimate competitive advantage.



  1. Brandon-Hall Study
  2. Ambient Insight
  3. Forbes
  4. Training Industry
  5. Sh!ft
  6. The Molly Fletcher Company


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