Bivouac Outdoor provides premium clothing and equipment from the world’s best brands for camping, climbing, fitness, hiking, snow sports and travel. When Graeme Allen joined Bivouac in 2017, he knew he had his own mountain to climb. His experience in the Outdoor Equipment Industry was comprehensive enough to know he was in a very competitive market. And that’s when Graeme engaged RedSeed. He knew RedSeed would provide Bivouac the tools and strategies to enable a successful implementation of a world class Sales Training Program. Upskilling his team would give Bivouac that competitive edge he was looking for, but little did he know he would get much more than that.