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72% of Australians still prefer to shop in-store. In fact, in April 2021, 91% of all retail dollars were spent in physical stores. This report takes a future-focused look at shoppers by leveraging the best and most up-to-date data to look beyond the hype and clichés and provide actionable insights which help drive real growth.

These findings include:

  • 72% of Australians still prefer to shop in-store
  • 84% of consumers say feeling listened to is most important when they interact with retailers
  • 88% of Australians feel they know more about a brand and its products than the store staff

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