The top five trends shaping the retail landscape for the future
Learn the top five strategies retailers are using to adapt and maintain business through the technology age.
Ninety five percent of all retail sales still take place in a traditional bricks-and-mortar store!
As the retail spend is on the rise, consumers are also developing higher, more complex needs, considering purchases at a level of depth not previously experienced, combined with a willingness to place a premium on customer service.
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Download your copy now!
Learn the top five strategies retailers are using to adapt and maintain business through the technology age.
Ninety five percent of all retail sales still take place in a traditional bricks-and-mortar store!
As the retail spend is on the rise, consumers are also developing higher, more complex needs, considering purchases at a level of depth not previously experienced, combined with a willingness to place a premium on customer service.
STRATEGY ONE
Show Rooming
The practice of examining merchandise or products in a store and then buying the product online.
The general assumption is that it has been the method of choice for the Generation-Y consumer, but research conducted this year by Aimia debunked the myth and showed that 74 percent of M-shoppers are older than 29.
STRATEGY ONE
Show Rooming
The practice of examining merchandise or products in a store and then buying the product online.
The general assumption is that it has been the method of choice for the Generation-Y consumer, but research conducted this year by Aimia debunked the myth and showed that 74 percent of M-shoppers are older than 29.
STRATEGY TWO
Cross-Channel Retail
It’s true, customers of today have high expectations of retailers. In a world where convenience is key, more and more Gen-Y shoppers are placing their confidence in retailers who can transact and deliver the goods on the consumer’s terms.
STRATEGY TWO
Cross-Channel Retail
It’s true, customers of today have high expectations of retailers. In a world where convenience is key, more and more Gen-Y shoppers are placing their confidence in retailers who can transact and deliver the goods on the consumer’s terms.
STRATEGY THREE
Digital Window Shopping
Digital window shopping brings interactivity to the store front.
Where traditional window shopping was a passive activity which rarely resulted in a transaction taking place, shoppers are now able to do more than just look; they can interact and transact all from the store-front. !
STRATEGY THREE
Digital Window Shopping
Digital window shopping brings interactivity to the store front.
Where traditional window shopping was a passive activity which rarely resulted in a transaction taking place, shoppers are now able to do more than just look; they can interact and transact all from the store-front. !
STRATEGY FOUR
Virtual Fitting Rooms
Research shows that 32 percent of customers are hesitant to buy clothing online because they’re unsure of what size fits best, while 30 percent are uncomfortable with not being able to try before they buy.
STRATEGY FOUR
Virtual Fitting Rooms
Research shows that 32 percent of customers are hesitant to buy clothing online because they’re unsure of what size fits best, while 30 percent are uncomfortable with not being able to try before they buy.
STRATEGY FIVE
GeoFencing & iBeacons
A geo-fence is a virtual perimeter for real-world geographic areas. This has been manipulated into a location-based mobile service which lets marketers send messages to smartphones when they enter a defined area, such as a shopping mall.
STRATEGY FIVE
GeoFencing & iBeacons
A geo-fence is a virtual perimeter for real-world geographic areas. This has been manipulated into a location-based mobile service which lets marketers send messages to smartphones when they enter a defined area, such as a shopping mall.
