Ninety five percent of all retail sales still take place in a traditional bricks-and-mortar store!
As the retail spend is on the rise, consumers are also developing higher, more complex needs, considering purchases at a level of depth not previously experienced, combined with a willingness to place a premium on customer service.
Ninety five percent of all retail sales still take place in a traditional bricks-and-mortar store!
As the retail spend is on the rise, consumers are also developing higher, more complex needs, considering purchases at a level of depth not previously experienced, combined with a willingness to place a premium on customer service.
The practice of examining merchandise or products in a store and then buying the product online.
The general assumption is that it has been the method of choice for the Generation-Y consumer, but research conducted this year by Aimia debunked the myth and showed that 74 percent of M-shoppers are older than 29.
The practice of examining merchandise or products in a store and then buying the product online.
The general assumption is that it has been the method of choice for the Generation-Y consumer, but research conducted this year by Aimia debunked the myth and showed that 74 percent of M-shoppers are older than 29.
It’s true, customers of today have high expectations of retailers. In a world where convenience is key, more and more Gen-Y shoppers are placing their confidence in retailers who can transact and deliver the goods on the consumer’s terms.
It’s true, customers of today have high expectations of retailers. In a world where convenience is key, more and more Gen-Y shoppers are placing their confidence in retailers who can transact and deliver the goods on the consumer’s terms.
Digital window shopping brings interactivity to the store front.
Where traditional window shopping was a passive activity which rarely resulted in a transaction taking place, shoppers are now able to do more than just look; they can interact and transact all from the store-front. !
Digital window shopping brings interactivity to the store front.
Where traditional window shopping was a passive activity which rarely resulted in a transaction taking place, shoppers are now able to do more than just look; they can interact and transact all from the store-front. !
Research shows that 32 percent of customers are hesitant to buy clothing online because they’re unsure of what size fits best, while 30 percent are uncomfortable with not being able to try before they buy.
Research shows that 32 percent of customers are hesitant to buy clothing online because they’re unsure of what size fits best, while 30 percent are uncomfortable with not being able to try before they buy.
A geo-fence is a virtual perimeter for real-world geographic areas. This has been manipulated into a location-based mobile service which lets marketers send messages to smartphones when they enter a defined area, such as a shopping mall.
A geo-fence is a virtual perimeter for real-world geographic areas. This has been manipulated into a location-based mobile service which lets marketers send messages to smartphones when they enter a defined area, such as a shopping mall.