What is in the pack
One download covers most jobs. If you only need a single file, take it from the logo section below.
Logo files
Four versions, three lockups each, as SVG, PNG at three widths, and EPS in both RGB and CMYK. All type is outlined, so you do not need our fonts and nothing will reflow.
Mini brand guidelines
Nine pages covering the logo, clear space, misuse, our colours with print values, contrast, typography, co-branding and which file to use.
Colours and type
Hex, RGB and CMYK for the six colours that lead everything we make, and the two fonts we use. Both are open licence and free from Google Fonts.
The logo
Four versions, three lockups. Primary is the horizontal lockup, mark plus wordmark, and it is the one to use unless space is tight. Stacked puts the mark above the wordmark, for narrow or square spaces. Mark is the R/S symbol alone, for places where RedSeed is already named nearby.
Reach for a colour version first: full colour on light backgrounds, Bone and Yellow on dark ones. Reversed white and black are there for when colour is not available to you.
Full colour
Deep Teal and Warm Mauve, on light backgrounds. This is the version to reach for unless the background is dark or you are limited to one colour.
Bone and Yellow
A warmer alternative to plain reversed white on Deep Teal. Both colours are light, so this one never goes on a light background.
Reversed white
For dark or photographic backgrounds. On dark grounds, reverse to light rather than dropping the full-colour logo onto something it cannot hold its own against.
Black
Where colour is not available: single-colour print, engraving, embroidery, and co-branded lockups that run in black and white.
Previews above show the primary lockup. Every link downloads the real file, and the whole set is in the ZIP.
Clear space and minimum size
Give it room, and do not take it below the size where it stops working.
Clear space
Keep a boundary the height of the R/S mark on all four sides. More is fine, less is not. The boundary scales with the logo, so measure it off the mark at whatever size you are using.
Minimum size
Below that the full stop disappears and it stops reading as the mark.
The dashed boundary is one mark-height clear on all four sides. Keep at least that much.
Six things never to do to the logo
The mark works because it is consistent.
Don't stretch or squash
Always resize it proportionally. Never stretch it wider or squash it shorter to fill a space. Make the space fit the logo.
Don't recolour it
Use only the versions supplied in this pack. Never recolour it, not even to another brand colour.
Don't rotate or flip it
Keep it horizontal and upright, exactly as supplied. Never tilt, flip, mirror it, or set it vertically.
Don't add shadows or effects
The mark is flat. No shadows, glows, gradients, outlines or 3D. To make it stand out, change the background, not the logo.
Don't drop it on low contrast
Keep clear contrast with the background. Don't put the dark logo on a dark or busy ground, use the reversed version instead.
Don't box it in
Give it clear space on the background. No keyline, box, badge or coloured panel around the mark.
Our primary colours
Six colours lead, across everything RedSeed makes.
Journey Green
Grounded, the start of the journey.
- Hex
- #136C51
- RGB
- 19, 108, 81
- CMYK
- 82 / 0 / 25 / 58
- Pantone
- P 138-15 C TBC
Warm Yellow
The glow, the human lift.
- Hex
- #EEDC5B
- RGB
- 238, 220, 91
- CMYK
- 0 / 8 / 62 / 7
- Pantone
- 101 C TBC
Modern Bone
The warm neutral, room to breathe.
- Hex
- #EDEBE2
- RGB
- 237, 235, 226
- CMYK
- 0 / 1 / 5 / 7
- Pantone
- 11-0104 TCX TBC
Soft Lilac
A modern, human signal nobody else owns.
- Hex
- #E9B8DE
- RGB
- 233, 184, 222
- CMYK
- 0 / 21 / 5 / 9
- Pantone
- 13-2800 TCX TBC
Warm Mauve
The 1-to-1, made colour.
- Hex
- #B97DA8
- RGB
- 185, 125, 168
- CMYK
- 0 / 32 / 9 / 27
- Pantone
- 2573 C TBC
Deep Teal
Depth and arrival.
- Hex
- #113C42
- RGB
- 17, 60, 66
- CMYK
- 74 / 9 / 0 / 74
- Pantone
- 547 C TBC
Colour in use
Journey Green or Deep Teal grounds a layout. Warm Yellow is the focal lift, used small. Modern Bone is the everyday background. Brand gradients stay subtle, within one colour family, never a rainbow.
Keep to these six. There is a secondary palette, but it is for our own use.
Contrast
These pairings meet WCAG 2.2 and work either way round. Never rely on colour alone to carry meaning.
| Pairing | Ratio | Level |
|---|---|---|
| Deep Teal on White | 12.0:1 | AAA |
| Deep Teal on Modern Bone | 10.1:1 | AAA |
| Warm Yellow on Deep Teal | 8.6:1 | AAA |
| Journey Green on White | 6.4:1 | AA |
| Journey Green on Modern Bone | 5.3:1 | AA |
| Deep Teal on Warm Mauve | 3.8:1 | AA Large |
AAA passes anywhere. AA is safe for body text. AA Large is for large or bold text and UI only, 18px and up, or 14px bold.
Two fonts, one job
Newsreader is the human voice. Inter is the working voice.
Newsreader
The headline voice. An editorial serif with real character, for the greeting and the line you want remembered. Use it sparingly, and large.
Inter
The working voice. An accessibility-first sans for everywhere the reading happens: body copy, UI, and the numbers HR lives in.
Rules that matter
Body text never drops below 16px on screen. Do not justify body copy. Both faces are open licence and free from Google Fonts, so you can install them.
No brand fonts?
In Word, PowerPoint or Google Docs, use Georgia in place of Newsreader and Arial in place of Inter. Keep the hierarchy, lose nothing else.
Standing next to another logo
Sometimes RedSeed stands beside another mark: a customer's course, a partner's event, a certificate with two names at the top. Done well it reads like mutual respect. Both marks get space, neither pretends to be the other, and a thin line between them does the introductions.
Partnerlogo
Match optical weight, not pixel height. Give the divider the same clear space as the logo.
When to go black and white
Co-branded lockups often have to run in a single colour: a certificate, an embossed folder, a sponsor wall, a partner's template that is black and white throughout.
In those cases use the supplied black or reversed white logo rather than forcing the full-colour version through a conversion. Both are in the pack, and the black EPS builds as 100% K, so it is safe for one-colour print.
Which file to use
| Format | Use it for | Notes |
|---|---|---|
| EPS (CMYK) | Commercial print, signage, merchandise | Check the CMYK build with us before printing at volume. |
| EPS (RGB) | Digital print, screens, partner decks | Matches our on-screen brand colours exactly. |
| SVG | Websites and apps | Scales cleanly at any size, smallest file. |
| PNG | Slides, documents, email, social | Transparent background, at 500, 1000 and 2000px wide. |
| Black EPS | Single-colour and co-branded print | Builds as 100% K only, no four-colour black. |
Come back to us before you produce anything if...
- you need a colourway or file format that is not in the pack
- you are printing spot colour, our Pantone references are still provisional
- the logo has to sit on a busy photograph
- you are putting our name on something we have not seen
A five-minute check beats a reprint. If you need a colourway or a format that is not here, ask rather than improvising, and we will send it over.
Or email brand@redseed.com directly.