The people behind the platform.

With over 10 years' experience across marketing, brand, sales, and customer management, Alice loves working with people and bringing ideas to life. At RedSeed, she leads the marketing team, growing the brand, understanding customers, and turning ideas into action.

Outside work, family and friends are a big part of Alice's world. She's also a keen multisporter, and when she's not training or planning her next adventure, you'll often find her at her second home, Lake Brunner, spending time with her favourite people.

With unconventional roots in exercise physiology and economics, a long stint in retail, and consulting, Anya is one of RedSeed's founders and is the CEO. She has a passion for helping people become their best selves and is loving the ride of running a tech business and a top-performing team. There is pretty much always a smile on her face, no more so than when she is with her family, in the outdoors, deep in a novel or creating something.

With more than 30 years in retail, Chantale has done a bit of everything: starting out in fashion, leading retail teams, and later moving into HR management. That experience has given her a real understanding of the people behind a business. At RedSeed, she loves building strong client relationships and finding practical solutions that make life easier. She gets a real buzz from working with people who are passionate about what they do.

Outside work, any excuse to be near the ocean is a good one.

Charlotte has spent over fifteen years in design, in start-ups, global companies and local government. At RedSeed she covers the brand, the product and marketing design, and the words that hold it together. The rebrand you are looking at is hers, identity through to website. She is happiest when something complicated comes out the other side usable and beautiful.

Outside work she is running around and having dance parties with her two small kids, and with Jimmy the westie, who comes into the office some days too.

With a background in pharmacology and human sciences, Deanna started her career creating online learning in biology, physics, and chemistry for secondary schools. At RedSeed, she brings her instructional design experience to creating practical management and leadership learning resources that help people build skills they can use at work. She particularly enjoys taking complex ideas and turning them into learning that feels clear, useful and engaging.

Outside work, she's usually got her nose in a good book, out walking her dog, or trying (and failing) to keep her fantasy football team up to date.

Emily has a background in exercise science and tertiary education, and seven years' experience as an instructional designer. For the past four years at RedSeed, she has designed workplace learning from the ground up, turning complex skills and ideas into practical courses, videos and resources that managers can use at work. She has a particular interest in inclusive and accessible design.

On the weekends, you'll find Emily hiking somewhere in the backcountry mountains, eating a peanut butter cookie.

Hamish took the long road to RedSeed and web development. He worked a decade in high-stress hospitality, got a degree in music and worked for IRD before returning to his passion for computers and problem solving. He likes building useful tools, understanding complex things and finding simple solutions, often enabling others to shine in the process.

That is a theme in his passion for music production, where he often collaborates with local talent, when he is not obsessively mowing his lawn.

With a background in biological science, life in a white lab coat was not quite the career Jackie had in mind. So, during the height of Ireland's Celtic Tiger, she decided to retrain in IT. Her next move took her into web development, specialising in Investor Relations website builds and client servicing. In 2024, she joined RedSeed as an Account Manager, returning to what she enjoys most: building strong client relationships and providing exceptional customer service.

Outside of work, life looks a little like being a part-time unpaid Uber driver, sports manager and personal maid for her two kids. When she is not fulfilling those roles, she likes to get out and about, filling her lungs with fresh air, trying new and old eateries, going to social events and filling the gaps on a basketball court.

Jess has spent her career working across finance, account management and customer-focused roles with large corporates, before making the move to RedSeed 10 years ago. She works in Product Management, where she's passionate about understanding customer problems and finding simple, practical ways to solve them. She loves working at the intersection of people, technology and problem-solving, and she's happiest when she can turn a real customer need into something that genuinely makes their lives easier.

Outside of work, Jess is all about having fun, enjoying a good glass of wine, getting stuck into the garden and spending time outdoors with her family.

Karen has spent over 25 years in Learning & Development and leadership. She leads the L&D team at RedSeed and has been instrumental in developing the Manager Capability Framework. She's happiest when she's writing, finding just the right words to make complex ideas easy to understand and interesting.

Life outside RedSeed is filled with gardening, hanging out with friends and family, and spending as much time as possible at the beach or out on the boat. And when she does sit still, there's usually some knitting involved.

Marius came to tech sideways: an English literature degree, then teaching himself to code and running his own development businesses in South Africa before moving to New Zealand. He has been at RedSeed for nine years, working his way from senior developer to Head of Product. He leads product strategy and technical delivery for the platform, and drives RedSeed's AI work. He still writes code and ships to production, which he reckons is the only way to stay honest about what the product actually does. He cares most about whether a thing solves a real problem.

Outside work he gardens, plays the drums badly, and flies FPV racing drones even worse.

Monique has spent over 10 years working in digital marketing on complex projects across large corporates and FMCG businesses. At RedSeed she has been part of bringing the marketing to life across our digital platforms. She has a real passion for getting into the data and technology in the backend and using those insights to optimise our campaigns.

She's in her happy place when she's with her toddler and husband, exploring nature, getting out for a long run at sunset or having a delicious meal with a nice glass of wine.

Murray leads video production at RedSeed, capturing the core material for our courses in the studio and heading onsite to film bespoke and tailored content for our customers. From filming through to post-production, he brings the people, stories and ideas behind the learning to life, although he is much happier behind the camera than in front of it.

Outside work, Murray loves spending time with his family and being outdoors, whether he's running, biking or at the beach.

Nick has been writing code for over thirty years, starting in Christchurch supporting software for hospital X-ray departments, then a decade in the UK across network administration, a charity webmaster role, an internet consultancy he co-founded, and six years as a developer at one of the world's largest stock market websites. He has been at RedSeed since 2013. Here he works on the parts of the platform most people never see: he has led the move of the older codebase onto modern foundations, merged the coaching product's backend into the main platform, and moved RedSeed's infrastructure to a new home. Done well, that is work nobody notices. He also built the monitoring that tells the team something is wrong before a customer has to.

Outside work he has been running Moosey's Country Garden since 1999, a family gardening website that now gets more than 10,000 visits a day. He built it himself, and still does.

Liv brings over 15 years of experience in B2B sales and account management, following an early career across the fashion and travel industries. She has been part of RedSeed since 2019, working across new business, key accounts and strategic partnerships. She is passionate about building strong relationships, understanding what matters most to an organisation, and turning strategic priorities into practical, meaningful outcomes.

Outside work, Liv loves caravanning around the South Island with her family, beach days, and relaxed BBQs with family and friends.

Rob comes to the CFO role with a practical head for numbers and a real feel for what helps a business move. He keeps the finances clear, spots what matters, and helps turn ambitious plans into sound decisions. He is especially proud of cycling across Mongolia, an adventure that says plenty about his appreciation of fermented mare milk.

Outside work, he is teaching the younger members of his family the vital art of pulling a good wheelie.

Yang has more than 13 years' experience building for the web, from a health and safety learning system to client websites and content management systems. He joined RedSeed in 2021 and is now its software architect. He designs and builds across the platform: web systems, the mobile apps, and the internal tools that keep the team moving. The work he is proudest of is RedSeed.build and the RedSeed iOS and Android apps. What matters most to him is shipping good work that helps the business grow.

Outside work, Yang enjoys getting stuck into the garden, a bit of gaming, and travelling with his family whenever he gets the chance.

Archie is our 14-and-a-half-year-old miniature schnauzer and RedSeed's original office dog. A much-loved part of the team, he also began a proud naming tradition: first inspiring the name of RedSeed's admin interface, and more recently, its AI coach.

While the digital Archie runs on algorithms rather than treats, both share the dependable and reassuring presence of the original. After three generations of the name, Archie remains RedSeed's most experienced team member, and the best-looking.