Retail Coach Training


Retail Coach Training

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Harnesses the power of your managers as coaches.

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Video based

Video is at the heart of the RedSeed blended learning solution.

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All devices

Viewing on computer, tablet or phone — RedSeed will shine.

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Who’s it for?

  • Store Managers
  • Area / Regional Managers
  • Anyone who has a team and is responsible for coaching them.


Topics covered

  • What is coaching?
  • What are the benefits of coaching?
  • The coaching mindset.
  • How to observe effectively.
  • Giving great feedback.
  • Coaching techniques.
  • The GROW coaching model explained.
  • Supporting progress and development.


Learning outcomes

After completing this course, your managers will be able to demonstrate the following behaviours with confidence;

  • Approach coaching with a positive mindset and see it as an opportunity to develop the skills of their team.
  • Consciously move from doing to delegating, to free up their time and to empower their team.
  • Understand what they’re looking for when observing their team and what benchmarks to work to.
  • Be able to give constructive feedback that changes the behaviour of their team members.
  • Use the appropriate coaching technique, depending on the person and the situation.
  • Use GROW on the floor and also in a more formal situation.
  • Support their team to try new things and gain confidence.
  • To overcome defensive behaviour.
  • Observe, coach and give feedback continuously so it becomes embedded into the way they work.


Optional extras

Add 11 customised videos in-store to demonstrate the coaching techniques in-situ. Scripted in partnership with key stakeholders and filmed in your environment, using your people. Customised video shows your best practice and increases engagement and uptake of the right behaviours.

    KARMA WETEREGeneral Manager of Retail, Max Fashions
    “Since using RedSeed, our Mystery Shopper results are up on last years, and our items per sale have increased well over eighty per cent!”
    KARMA WETEREGeneral Manager of Retail, Max Fashions
    “How do we keep engagement up? It comes from the top, you’ve got to live it and breathe it — that’s it”
    PAUL GIANOTTIExecutive GM, Operations – Warehouse Stationery
    “We’ve been through eighteen consecutive quarters of same-store sales growth.”
    ANNE POLLARDHead of Learning and Development, 2degrees
    “We tailored RedSeed towards our environment, we used our people in the videos and that gave it a sense of realism and relevance for the rest of our team.”
    KELLY HOPKINSLearning and Development Manager, Kathmandu
    “The RedSeed team was very professional and the process was very smooth”
    YASMIN KACHWALALearning and Development Manager, 2degrees
    “RedSeed has positively impacted our sales, our NPS and our mystery shopping results.”