The first level of our Retail Sales programme will give your team the confidence and skills to WOW your customers!
Giving customers a warm and heartfelt greeting and being able to confidently open the sale is one of the most difficult things to master in the sales process, but possibly the most important!
This programme has been developed as an entry level training solution perfect for onboarding new hires, however it’s also a great option for getting your team on the same page when it comes to selling in your stores.
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
Get physically and mentally prepared to give your customers the best experience every day.
Opening the sale is all about welcoming your customer into the store and making them feel relaxed and comfortable.
After breaking the ice and making small talk, ask questions to uncover what your customer is looking for.
Make your demonstration memorable by being passionate about the solution that you show your customers.
Objections are a cause of frustration for many sales people, however, with the right process, objections can be surprisingly easy to overcome.
Adding on extra products to a sale can be a real benefit to your customer and to you as a business and that’s why there’s so much emphasis on it in sales.
Closing is about asking for the sale. It’s a myth that customers who want to buy, close themselves.
Your goal at the end of the sale is to make sure that I leave your store happy, but also that I become a loyal customer and shop with you again and again.
Level 2 retail sales. This programme builds on what your team know with new techniques to add to their sales tool box. It‘s perfect for retail teams, regardless of size or category.
The RedSeed online coaching loop encourages and requires practice of the techniques with the trainee and observation to ensure they’re being used with customers.
Using best practice video-based learning for optimal engagement, your team will seethe techniques, hear why they work, and see demonstrations of how to use them with customers.
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
Create a positive mindset and bring your best to the sales floor each day.
Adapt your opening to each customer to connect, and break down resistance so the customer will relax.
Ask good questions to understand the customer’s situation, before recommending a solution to them.
Demonstrate solutions that are high value and show you've listened by matching needs to features, advantages and benefits.
Find out what the customer’s objection is and how to use the HEAR process to keep the sale moving.
Techniques to offer additional items to create a total solution for the customer.
Alternative closes for different situations.
Maintain the connection with your customer and invite them back to the store.
This advanced programme follows on from Build your skills and is the third in the retail sales series. It has 8 courses, each covering a step of the sale. Learn how to add your own style and art, and develop the subtleties in your technique to connect with any customer in any situation.
The RedSeed coaching loop encourages practice of the techniques with the trainee and observation to ensure they’re being used with customers.
Using best practice video-based learning for optimal engagement, your team will see the techniques, understand why they work, and see demonstrations of how to use them with customers.
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
Understand intrinsic motivations and their impact on self-improvement.
Use empathy to connect with different customer personas to improve their shopping experience.
Effectively provide customers with alternatives, advice and recommendations to match their needs.
Incorporate storytelling to enhance their product demonstrations.
Use advanced strategies to uncover objections and successfully overcome them.
Make add-ons more compelling by linking them to their buying desires and motivations.
Apply closing techniques that turn an indecisive customer into a decision-maker.
Reassure customers in their purchase to avoid buyers’ remorse and increase loyalty.
Use these additional retail specific courses as part of a learning pathway or as optional training to extend the skills of your team.
Develop the skills and techniques to become a great coach, so you can support your team to grow their skills.
We introduce you to some techniques and tips to help you survive one of the craziest times in retail; peak trade.
Learn how the Fair Trading Act protects customers from being misled or treated unfairly, and recognise how this relates to your workplace.
Develop an understanding of the Australian Privacy Act, including how you need to comply with the legislation, and guidelines for maintaining Privacy within your business.
Develop an understanding of the New Zealand Privacy Act, including how you need to comply with the legislation, and guidelines for maintaining Privacy within your business.
Prepare and conduct a successful interview to build a winning team.
Use the GROW model as a simple coaching method for goal setting and problem-solving.