COURSE LIBRARY

B2B sales training

Understanding what makes a successful salesperson is the first step to becoming one.

From setting goals, understanding targets, and creating value, these courses will support your sales teams to smash their targets.

The B2B suite of courses allows you to map your role requirements to the courses; from inside order-takers to value focused consultative sales execs.

LEARNING PATHWAY + ONE-ON-ONES

Selling to different personality styles

Adapt your sales approach to match different personality styles and build stronger connections with customers.

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COURSES INCLUDED IN PATHWAY

MICRO

Understanding personality styles in sales

Explore your own personality style and the four key types—Driver, Analyzer, Relator, and Expressive.

COURSE ID:

01041

—

1111

DURATION:

10

MINUTES

COACHING:

yes

MICRO

Selling to Driver and Analyzer personalities

Develop strategies to effectively engage Driver and Analyzer customers by understanding their needs, preferences, and decision-making styles.

COURSE ID:

01041

—

1112

DURATION:

10

MINUTES

COACHING:

yes

MICRO

Selling to Relator and Expressive personalities

Build rapport with Relator and Expressive customers by aligning your sales approach with their emotions, values, and communication styles.

COURSE ID:

01041

—

1113

DURATION:

10

MINUTES

COACHING:

yes

LEARNING PATHWAY + ONE-ON-ONES

Communication skills in B2B sales

Enhance your ability to build trust, persuade, and influence customers with practical techniques to strengthen your communication.

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COURSES

MICRO

Actively listening in sales

Learn active listening techniques to better understand your customers and build stronger relationships.

MICRO

Mastering body language

Master non-verbal communication techniques to build trust, establish rapport, and reinforce your message.

MICRO

Overcoming communication barriers

Identify and overcome common barriers to effective communication, to ensure your message is clear and impactful.

MICRO

Controlling your tone, pitch and pace

Develop greater control of your voice to sound confident and engaging, adapting your delivery to keep customers interested.

LEARNING PATHWAY + ONE-ON-ONES

Elevator pitch

For sales teams, the ability to confidently and clearly communicate their value in any situation can make all the difference. Whether meeting with executives, networking at events, or connecting with potential clients on the fly, a well-delivered pitch ensures your team captures attention, builds trust, and drives meaningful conversations.

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COURSES

MICRO

Crafting your elevator pitch

A course on how to create an elevator pitch that's impactful and relevant.

MICRO

Adapting your pitch

Learn how to adapt your elevator pitch to any situation and audience.

MICRO

Perfecting your delivery

A course on how to deliver your elevator pitch clearly and with confidence.

B2B SALES PROGRAMME

Connect

Connect is great for new sales reps and territory managers.

This programme will give your sales team the skills to ask the right questions, respond, and convert more sales in a genuine and ethical manner.

To further hone these new skills, the RedSeed manager-led coaching loop encourages and requires practice of techniques with your team member, and observation to ensure new behaviours transition into habits.

Inside order takers.

Territory managers.

Getting prepared for territory management.

Managing your day, week and month.

Becoming a trusted advisor.

Generating leads and managing a pipeline.

Crafting and presenting a solution.

Closing the sale.

After completing this course, your team will be able to demonstrate the following behaviours with confidence:

Prospect for new business.

Manage your sales pipeline.

Analyse needs effectively.

Handle objections.

Close using proven techniques.

DOWNLOAD PROGRAMME OUTLINE

COURSES

MICRO

Account management

Get a good understanding of what an account manager's responsibilities are.

COURSE ID:

00404

—

0613

DURATION:

20

MINUTES

COACHING:

yes

MICRO

Planning your day

Get the best out of your day with these great planning tips.

COURSE ID:

00404

—

0614

DURATION:

20

MINUTES

COACHING:

yes

MICRO

Generating leads

Prospecting is the act of hunting and gathering prospective customers. Learn about the key steps involved in finding potential clients and generating leads.

COURSE ID:

00404

—

0615

DURATION:

30

MINUTES

COACHING:

yes

MICRO

How to fill your pipeline

Fill your sales pipeline, and keep it full, with these practical techniques.

COURSE ID:

00404

—

0616

DURATION:

20

MINUTES

COACHING:

yes

MICRO

Managing your month

Structure your time for the month and stay on track!

COURSE ID:

00404

—

0617

DURATION:

20

MINUTES

COACHING:

yes

MICRO

Becoming a trusted advisor

Build value with your customers and create strong relationships.

COURSE ID:

00404

—

0618

DURATION:

30

MINUTES

COACHING:

yes

OPTIONAL EXTRAS

Customised videos, including an intro from your CEO. Filmed with your people and products. These videos allow you to demonstrate how the techniques are used in your environment and to make it yours!

B2B SALES PROGRAMME

Influence

This programme has been designed for sales professionals whose role requires them to find their customers and to influence their buying decisions. While they understand the basics of selling business to business, this program will build on their current knowledge and help them develop practical skills, including; Prospecting, Qualifying & Approaching, How to Conduct a Needs Analysis, Pitching and Closing.

To further hone these new skills, the RedSeed manager-led coaching loop encourages and requires practice of techniques with your team member, and observation to ensure new behaviours transition into habits.

Sales development representatives (SDR).

Sales managers.

Prospecting techniques to keep your pipeline full.

Finding leads that convert to sales.

Creating positive first impressions.

Asking detailed questions to identify the solution needed.

Developing a powerful presentation for your prospects.

Overcoming objections.

Having great closing techniques to clinch the deal.

After completing this programme, your team will be able to demonstrate the following behaviours with confidence:

Identifying target markets, businesses and potential buyers to keep their pipeline full.

Overcoming call reluctance and getting the appointment.

Setting criteria and identifying a need.

Targeting the right person within a business.

Knowing your unique selling proposition.

Meeting and greeting a new prospect.

Creating a positive impression using effective communication skills.

Asking great questions to uncover needs.

Working within a budget.

Developing and presenting a winning presentation.

Managing questions and uncovering objections using the trial close.

Identifying buying signals and closing the sale.

Following up professionally and providing exceptional after-sales service.

Dealing with customer complaints.

DOWNLOAD PROGRAMME OUTLINE

COURSES

MICRO

Generating leads and filling your pipeline

Use these techniques and tools to find new customers and keep your pipeline full.

COURSE ID:

00404

—

0619

DURATION:

35

MINUTES

COACHING:

yes

MICRO

Qualifying your leads

Achieve a higher close rate by determining which leads are most likely to turn into sales.

COURSE ID:

00404

—

0620

DURATION:

25

MINUTES

COACHING:

yes

MICRO

How to approach your prospects

First impressions are everything in sales, so set yourself up for success by approaching your prospect in the right way.

COURSE ID:

00404

—

0621

DURATION:

20

MINUTES

COACHING:

yes

MICRO

Analysing your client’s needs

Learn how to ask your prospect detailed questions to ensure you offer them the best solution.

COURSE ID:

00404

—

0622

DURATION:

20

MINUTES

COACHING:

yes

MICRO

Presenting your proposal

Wow your prospects every time with a well-planned, thought-out presentation.

COURSE ID:

00404

—

0623

DURATION:

20

MINUTES

COACHING:

yes

MICRO

Handling objections

Recognise common objections so you can overcome them and move the sale forward.

COURSE ID:

00404

—

0624

DURATION:

20

MINUTES

COACHING:

yes

MICRO

Following up with your client

Nurture your relationship with customers by following up with them after a sale.

COURSE ID:

00404

—

0626

DURATION:

20

MINUTES

COACHING:

yes

MICRO

Closing the sale

Use a range of closing techniques to confidently seal the deal, every time.

COURSE ID:

00404

—

0625

DURATION:

20

MINUTES

COACHING:

yes

OPTIONAL EXTRAS

Customised videos, including an intro from your CEO. Filmed with your people and products. These videos allow you to demonstrate how the techniques are used in your environment and to make it yours!

B2B SALES PROGRAMME

Consult

In this programme we look at how to get more out of existing accounts, especially key accounts as well as looking at the skills required to create a need in a customer who doesn’t see they have one at the moment.

The RedSeed manager-led coaching loop encourages and requires practice of these techniques with your team member and observation to ensure new behaviours transition into habits.

At this level of business-to-business sales, you’re looking for those small tweaks to your process and skills that will allow you to exceed your targets. This programme is a great tool to move your team from ‘good’ to ‘great’ when it comes to selling your products or services.

Sales managers.

Consultative sales representatives.

Business development representatives(BDR).

Key account managers.

Keeping a positive mindset.

Keeping the sales funnel full.

Qualifying a prospect.

Understanding customers a bit better.

Creating a need.

Recognising body language.

Refining presentation techniques.

Handling objections.

Storytelling to strengthen proposition.

Negotiating the win-win close.

Managing time to be more productive.

After completing this programme, your team will be able to demonstrate the following behaviours with confidence:

Identifying target markets, businesses and potential buyers to keep their pipeline full.

Generating leads.

Getting the appointment.

Overcoming call reluctance.

Setting criteria and identifying a need.

Targeting the right person within a business.

Knowing your unique selling proposition.

Meeting and greeting a new prospect.

Creating a positive impression using effective communication skills.

Asking great questions to uncover needs.

Working within a budget.

Developing and presenting a winning presentation.

Managing questions.

Uncovering objections using the trial close and managing them.

Identifying buying signals and closing the sale.

Following up professionally.

Providing exceptional after-sales service and account management.

Dealing with customer complaints.

DOWNLOAD PROGRAMME OUTLINE

COURSES

MICRO

Getting prepared to sell

Keep your energy levels up and your mindset positive when interacting with customers, even when you get knocked back.

COURSE ID:

00404

—

0627

DURATION:

25

MINUTES

COACHING:

yes

MICRO

Generating leads

Keep your sales funnel full with these advanced tips and techniques.

COURSE ID:

00404

—

0628

DURATION:

25

MINUTES

COACHING:

yes

MICRO

Qualifying your leads

Pursue a prospect or move onto your next lead? Gain the skills you need to make this decision with confidence!

COURSE ID:

00404

—

0629

DURATION:

20

MINUTES

COACHING:

yes

MICRO

Understanding your client's motivations

Gain your clients' interest by understanding their personality types and what motivates them.

COURSE ID:

00404

—

0630

DURATION:

20

MINUTES

COACHING:

yes

MICRO

How to create a need

Use your understanding of body language and other techniques to create need for your customers.

COURSE ID:

00404

—

0631

DURATION:

25

MINUTES

COACHING:

yes

MICRO

Presenting your solution with ease

Use your voice and manage your nerves when speaking in front of a group.

COURSE ID:

00404

—

0633

DURATION:

20

MINUTES

COACHING:

yes

MICRO

How to handle price objections

Overcome price objections by determining if they are value or budget-driven.

COURSE ID:

00404

—

0632

DURATION:

25

MINUTES

COACHING:

yes

MICRO

Closing the sale

Gain the skills to negotiate a close that will benefit both you and your customer.

COURSE ID:

00404

—

0634

DURATION:

35

MINUTES

COACHING:

yes

OPTIONAL EXTRAS

Customised videos, including an intro from your CEO. Filmed with your people and products. These videos allow you to demonstrate how the techniques are used in your environment and to make it yours!

Other B2B Sales Leaders courses

COURSES

MICRO

Coping with workplace change

Learn to cope with workplace change with easy to apply strategies.

MICRO

Developing rapport with your team members

Learn about the importance of creating a safe space where your team feels confident to grow.

MICRO

Effective goal setting

Set effective goals by using the S.M.A.R.T. framework and gain tips to make each one successful.

MICRO

Managing your time

Did you know that, on average, sales reps spend just 28% of their week selling... with the majority of time getting lost in admin tasks. This course will introduce you to the 4-quadrant time management technique to help you manage your busy days.