REDSEED COURSE LIBRARY
RETAIL SALES TRAINING PROGRAMME
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
Learn how your personal presentation affects how your customers feel about you and their decision to buy.
Understand how to project positivity towards your customers and show genuine interest in meeting their needs.
Become more aware of your mood, recognise when it needs a boost and understand how to bounce back on bad days.
Understand what it means to take initiative with your customers and tasks and how to use a growth mindset to take on new challenges.
Know what to say and how when greeting customers so they feel welcomed and relaxed when they enter the store.
RETAIL SALES TRAINING PROGRAMME
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
Get physically and mentally prepared to give your customers the best experience every day.
Opening the sale is all about welcoming your customer into the store and making them feel relaxed and comfortable.
After breaking the ice and making small talk, ask questions to uncover what your customer is looking for.
Make your demonstration memorable by being passionate about the solution that you show your customers.
Objections are a cause of frustration for many sales people, however, with the right process, objections can be surprisingly easy to overcome.
Adding on extra products to a sale can be a real benefit to your customer and to you as a business and that’s why there’s so much emphasis on it in sales.
Closing is about asking for the sale. It’s a myth that customers who want to buy, close themselves.
Your goal at the end of the sale is to make sure that I leave your store happy, but also that I become a loyal customer and shop with you again and again.
RETAIL SALES TRAINING PROGRAMME
Level 2 retail sales. This programme builds on what your team know with new techniques to add to their sales tool box. It‘s perfect for retail teams, regardless of size or category.
The RedSeed online coaching loop encourages and requires practice of the techniques with the trainee and observation to ensure they’re being used with customers.
Using best practice video-based learning for optimal engagement, your team will see the techniques, hear why they work, and see demonstrations of how to use them with customers.
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
RETAIL SALES TRAINING PROGRAMME
This advanced programme follows on from Build your skills and is the third in the retail sales series. It has 8 courses, each covering a step of the sale. Learn how to add your own style and art, and develop the subtleties in your technique to connect with any customer in any situation.
The RedSeed coaching loop encourages practice of the techniques with the trainee and observation to ensure they’re being used with customers.
Using best practice video-based learning for optimal engagement, your team will see the techniques, understand why they work, and see demonstrations of how to use them with customers.
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
RETAIL
Investing in coaching is proven to build high-performing and happy teams, which correlates to an improvement in performance by up to 55%! Read more.
When store managers are equipped with coaching skills, they can offer personalised support to their team members. This helps them to master sales skills faster, overcome challenges, and achieve their potential. Ultimately, this results in higher employee engagement, increased productivity, and better business outcomes.
The Coaching fundamentals programme provides coaches with practical skills to help them enhance their team’s performance and support individual development in a sales environment. We’ve also included a course called ‘What is Coaching?’ to demystify the coaching process for all team members, including coaches.
After completing Coaching Fundamentals, your coaches will be able to:
This introductory course is for everyone who will be coached in a retail setting. Coaching is the winning formula to improving your performance on the shop floor, strengthening your teamwork, and helping you show up at your best for customers and your team.
“Are you coachable?” builds on “What is coaching?” and helps retail team members develop the skills and attitudes needed to get the most value from coaching interactions at work.
Retail teams are made up of people with different personalities and working styles. This course helps you understand those differences so you can build stronger coaching relationships and support each team member effectively.
Strong observation skills help retail leaders recognise what team members are doing well and where they may need support. This course develops these skills so you can coach confidently in real, day-to-day situations on the shop floor.
Retail team members need clear feedback on what they’re doing well and how to improve. This course helps coaches deliver feedback that builds confidence, improves performance, and lifts customer experiences.
Practising with your team is one of the most effective ways to build sales skills and confidence. This course shows how to support team members to practise new behaviours, achieve their goals, and reach their full potential at work.
RETAIL
Use these additional retail specific courses as part of a learning pathway or as optional training to extend the skills of your team.
Learn how the Fair Trading Act protects customers from being misled or treated unfairly, and understand how to make sure your words and actions comply in every interaction. You'll also learn your role in this as a leader, as well as how you can support your team to comply with the Act.
Develop awareness of what's going on around you, so you can notice angry customers in your store and take action before the situation escalates.
“Feedback that I've received saying how easy the Learning Library (RedSeed) is to use and how interactive and engaging the content is has been really positive. In fact, we are getting numerous requests for more bespoke courses, which we are currently working on.”
Kirsty James
Head of Training & Development - Commercial
“It's all well and good to ask the team to complete the training, but if you can't see any change at the end or if people aren't engaged in it, then it's a complete waste of everyone’s time.”
Kirsty James
Head of Training & Development - Commercial
“We tailored RedSeed towards our environment, we used our people in the videos and that gave it a sense of realism and relevance for the rest of our team. It’s had a really positive impact.”
Anne Pollard
Head of Learning and Development
“The best part of it is that it’s coupled with coaching and assessments so it’s a blended programme.”
Yasmin Kachwala
Learning and Development Manager
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