Retail Sales Training

Creating sales superstars!

Teach your team the skills to move from order taker to money maker.

Customers who come to the store are looking for sales experts that engage them, are knowledgeable and are able to create a complete solution.
Becoming an accomplished sales person starts with learning the key techniques that allow you to find out what customers are looking for, demonstrate a great solution, overcome objections, create extra value and close the sale.
This programme teaches your team how to increase revenue by increasing the items per sale [IPS], the average sale, and conversion rate. The outcome is happy, satisfied customers who become loyal and become raving fans!
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Harnesses the power of your managers as coaches.

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Video based

Video is at the heart of the RedSeed blended learning solution.

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All devices

Viewing on computer, tablet or phone — RedSeed will shine.

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Who’s it for?

  • Retail managers
  • Assistant managers
  • Retail assistants / associates


Topics covered

  • Getting prepared to sell.
  • Opening the sale and starting a conversation.
  • Uncovering the customer’s needs.
  • Demonstrating a solution to the customer using FABs.
  • Handling customer objections.
  • Adding additional value to the sale.
  • Closing the sale.
  • Confirming and following up with the customer.


Optional extras

20 customised videos, including an intro from your CEO. Filmed in-store, with your people and products, customised video allows you to demonstrate how to use the techniques and to make it yours!

Learning outcomes

After completing this course, as a sales person you will be able to demonstrate the following behaviours with confidence;

  • Can greet all customers appropriately, build rapport and encourage them to chat.
  • Can find out what the customer has come in for.
  • Asks the right questions to uncover the customer’s needs.
  • Asks enough ‘lifestyle’ questions to pre-empt adding on to create a total solution.
  • Has enough product knowledge to show the right products to the customers.
  • Can adapt the amount / level / type of information they give to the customer so that it best resonates with the customers needs.
  • Can find out what the customer’s true objection is and is able to effectively overcome it.
  • Always tries to maintain margin and doesn’t give away discount as a first option.
  • Always tries to add additional items to a sale to create a total solution for the customer.
  • Makes sales, hits targets.
  • Builds a base of loyal customers.
  • Helps to reinforce the brand positioning through the customer experience.
    MATT ROBERTSGeneral Manager, Hunter Furniture Group
    “With what we’ve developed with RedSeed our staff are really enjoying the interaction — it’s suited to our business, it’s relevant, it’s clearly tailored and they look forward to the new modules coming out and working their way through it.”  
    YASMIN KACHWALALearning and Development Manager, 2degrees
    “RedSeed has positively impacted our sales, our NPS and our mystery shopping results.”
    KARMA WETEREGeneral Manager of Retail, Max Fashions
    “Not only did we find that increases in RedSeed Energy mapped to improvements in Mystery Shopper results, we also found the opposite to be true. Stores that saw a drop in Energy also saw a large drop in Mystery Shopping results”
    KELLY HOPKINSLearning and Development Manager, Kathmandu
    “We chose RedSeed Recruiting for our store managers to become more confident in recruiting their teams, but also more effective in choosing the right people. We really like the RedSeed platform as it includes video content, coaching and a realtime direct feedback element — and that’s really important to us.”
    ANNE POLLARDHead of Learning and Development, 2degrees
    “We tailored RedSeed towards our environment, we used our people in the videos and that gave it a sense of realism and relevance for the rest of our team.”
    MATT ROBERTSGeneral Manager, Hunter Furniture Group
    “It's not just seen as an investment in the business but our teams see it as an investment in themselves as well.”