Retail Sales Training Courses

Create sales superstars with:

Retail Sales Training

icon box image

Coach-led

Harnesses the power of your managers as coaches.

Learn more
icon box image

Video based

Video is at the heart of the RedSeed blended learning solution.

Learn more
icon box image

All devices

Viewing on computer, tablet or phone — RedSeed will shine.

Learn more

Who’s it for?

  • Retail managers
  • Assistant managers
  • Retail assistants / associates

 

Topics covered

  • Getting prepared to sell.
  • Opening the sale and starting a conversation.
  • Uncovering the customer’s needs.
  • Demonstrating a solution to the customer using FABs.
  • Handling customer objections.
  • Adding additional value to the sale.
  • Closing the sale.
  • Confirming and following up with the customer.

 

Optional extras

20 customised videos, including an intro from your CEO. Filmed in-store, with your people and products, customised video allows you to demonstrate how to use the techniques and to make it yours!

Learning outcomes

After completing this course, as a sales person you will be able to demonstrate the following behaviours with confidence;

  • Can greet all customers appropriately, build rapport and encourage them to chat.
  • Can find out what the customer has come in for.
  • Asks the right questions to uncover the customer’s needs.
  • Asks enough ‘lifestyle’ questions to pre-empt adding on to create a total solution.
  • Has enough product knowledge to show the right products to the customers.
  • Can adapt the amount / level / type of information they give to the customer so that it best resonates with the customers needs.
  • Can find out what the customer’s true objection is and is able to effectively overcome it.
  • Always tries to maintain margin and doesn’t give away discount as a first option.
  • Always tries to add additional items to a sale to create a total solution for the customer.
  • Makes sales, hits targets.
  • Builds a base of loyal customers.
  • Helps to reinforce the brand positioning through the customer experience.
  • KARMA WETERE
    KARMA WETEREGeneral Manager of Retail, Max Fashions
    “What was the most exciting thing was when you walked into a store you heard the ‘RedSeed’ language”
  • ANNE POLLARD
    ANNE POLLARDHead of Learning and Development, 2degrees
    “We tailored RedSeed towards our environment, we used our people in the videos and that gave it a sense of realism and relevance for the rest of our team.”
  • KELLY HOPKINS
    KELLY HOPKINSLearning and Development Manager, Kathmandu
    “We chose RedSeed Recruiting for our store managers to become more confident in recruiting their teams, but also more effective in choosing the right people. We really like the RedSeed platform as it includes video content, coaching and a realtime direct feedback element — and that’s really important to us.”
  • KARMA WETERE
    KARMA WETEREGeneral Manager of Retail, Max Fashions
    “Since using RedSeed, our Mystery Shopper results are up on last years, and our items per sale have increased well over eighty per cent!”
  • KELLY HOPKINS
    KELLY HOPKINSLearning and Development Manager, Kathmandu
    “RedSeed had the best product available, there is obviously a lot of online learning solutions in the market but what’s a big challenge for us and what we’ve always wanted to do was to have a solution that wasn’t simply completing something online — so we really like the RedSeed platform which involves video content, on-the-floor coaching and a real time feedback system which is really important to us.”
  • KARMA WETERE
    KARMA WETEREGeneral Manager of Retail, Max Fashions
    “How do we keep engagement up? It comes from the top, you’ve got to live it and breathe it — that’s it”