The Solution

By using the RedSeed system, Revlon’s messaging around the recent brand repositioning and product knowledge was crisp and concise allowing them to reach a far wider audience more easily and more cost effectively.

Revlon remains a strong brand in the market-place today because of its ability to adapt to the changing needs of their demographic, so by providing an e-learning solution which is in-line with that strength, speaks to the brand.

The Results

Providing training online means that Revlon have reduced their training overheads while reaching an audience that was once unreachable for the face-to-face workshops.

Speaking to the shift in technology and availability of mobile devices, Christina notes that

“This generation of Revlon’s people live on phones and mobile devices, so the resource is already there.“