New Zealand investors back RedSeed

punakaiki fund logo

Media release

Tuesday 7th April, 2015

Online retail training company, RedSeed, have earned investment from New Zealand Investors, the Punakaiki Fund, which was launched as a private fund in April 2014.

The Fund invest in growth-stage New Zealand-base technology, internet, and design-led businesses.

The funding comes as the tech company sets its sights abroad. The funding will be used to fuel RedSeed’s growth into the US market, says RedSeed Director and Co-Founder, Anya Anderson.

“We’re very excited to be part of the Punakaiki ecosystem. This investment will allow us global reach with our primary focus on the USA and Australia in the next 12 months.”  says Anderson.

The fund looks to invest in companies where there is clear evidence that they understand the end user, and that have created products and services that delight them.

“We are delighted to join Anya, Glen and the team at RedSeed, and have been following them for a while. We see that RedSeed offers a compelling product for Australian and USA retailers, and are delighted to be able to help with funding for those two markets.” says Punakaiki Fund Director, Lance Wiggs.

RedSeed first attracted the attention of Punakaiki Director, Lance Wiggs, in 2013 while a judge in the NZ HiTech awards.

“We later worked together through the NZTE Better by Capital program, and it is really is a pleasure to welcome them as Christchurch’s first company joining the high-quality group of companies with Punakaiki Fund.” says Wiggs.


RedSeed provide specialist online service and sales training to an estimated 61% of the New Zealand, large format, retail market. Current clients include; The Warehouse Group, Briscoe Group, Revlon, Hallenstein Brothers, Ziera Shoes, Amazon Surf.

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