Devoted, consistent, dependable, and loyal, the Relator personality is a hard worker and will persevere long after others have given up.
Also known as the ‘Amiable’, the relator personality is a team player, cooperative and easy to get along with, trustful, sensitive and a good listener. Working in groups with cooperative individuals, the relator tries to avoid confrontation. They enjoy company, performs best in a stable environment, and often has a stabilizing effect on others.
Weaknesses include indecision and an inability to take risks. Relators are often too focused on others, conforming, quiet, and passive. They often won’t speak up for themselves, are too compliant and nice, and often painstakingly slow to make decisions.
The Relator’s pleasure is stability and cooperation. His or her pain is change and chaos. When communication with a Relator personality:
- Be relaxed and agreeable
- Maintain the status quo
- Be logical and systematic
- Create a plan with written guidelines
- Be prepared to answer “why” questions
- Agree clearly and often
- Use the word “we”
- Compliment him or her as a team player
- Be a good listener
Not the personality type you’re looking for?
Check out this quick reference guide on coaching personality types to figure out which personalities you have in your retail business!