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How to Coach the Driver Personality Type

How to Coach the Driver Personality Type
May 13, 2015 Anya Anderson

The Driver personality is a high achiever – a mover and shaker who is definitely not averse to risk. The individual is extroverted, strong-willed, direct, practical, organised, forceful, and decisive.


The driver personality is someone who tells it the way it is and is very persuasive. Watch out or you’ll be worn down and bowled over. A driver is task- rather than relationship-oriented and wants immediate results.

This individual is not concerned with how something is done, but what is being done, and what results can be expected. “What” is his or her battle cry. “What’s going on? What’s being done about it? What you should do is …!”

The Driver can be stubborn, domineering, impatient, insensitive, and short-tempered, with little time for formalities or niceties. He or she can also be demanding, opinionated, controlling, and uncompromising – or even overbearing, cold, and harsh.

The Driver’s pleasure is power, control, and respect. His or her pain is loss of respect, lack of results, and the feeling that he or she is being taken advantage of. When communicating with a Driver:

  • Focus on the task
  • Talk about expected results
  • Be businesslike and factual
  • Provide concise, precise, and organised information
  • Discuss and answer “what” questions
  • Argue facts, not feelings
  • Don’t waste time
  • Don’t argue details
  • Provide options

Not the personality type you’re looking for?

Check out this quick reference guide on coaching personality types to figure out which personalities you have in your retail business!

HOW TO COACH PERSONALITY TYPES IN RETAIL

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