REDSEED COURSE LIBRARY
RETAIL SALES TRAINING PROGRAMME
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
Learn how your personal presentation affects how your customers feel about you and their decision to buy.
Understand how to project positivity towards your customers and show genuine interest in meeting their needs.
Become more aware of your mood, recognise when it needs a boost and understand how to bounce back on bad days.
Understand what it means to take initiative with your customers and tasks and how to use a growth mindset to take on new challenges.
Know what to say and how when greeting customers so they feel welcomed and relaxed when they enter the store.
RETAIL SALES TRAINING PROGRAMME
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
Get physically and mentally prepared to give your customers the best experience every day.
Opening the sale is all about welcoming your customer into the store and making them feel relaxed and comfortable.
After breaking the ice and making small talk, ask questions to uncover what your customer is looking for.
Make your demonstration memorable by being passionate about the solution that you show your customers.
Objections are a cause of frustration for many sales people, however, with the right process, objections can be surprisingly easy to overcome.
Adding on extra products to a sale can be a real benefit to your customer and to you as a business and that’s why there’s so much emphasis on it in sales.
Closing is about asking for the sale. It’s a myth that customers who want to buy, close themselves.
Your goal at the end of the sale is to make sure that I leave your store happy, but also that I become a loyal customer and shop with you again and again.
RETAIL SALES TRAINING PROGRAMME
Level 2 retail sales. This programme builds on what your team know with new techniques to add to their sales tool box. It‘s perfect for retail teams, regardless of size or category.
The RedSeed online coaching loop encourages and requires practice of the techniques with the trainee and observation to ensure they’re being used with customers.
Using best practice video-based learning for optimal engagement, your team will see the techniques, hear why they work, and see demonstrations of how to use them with customers.
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
Adapt your opening to each customer to connect, and break down resistance so the customer will relax.
Ask good questions to understand the customer’s situation, before recommending a solution to them.
Demonstrate solutions that are high value and show you've listened by matching needs to features, advantages and benefits.
Find out what the customer’s objection is and how to use the HEAR process to keep the sale moving.
Techniques to offer additional items to create a total solution for the customer.
RETAIL SALES TRAINING PROGRAMME
This advanced programme follows on from Build your skills and is the third in the retail sales series. It has 8 courses, each covering a step of the sale. Learn how to add your own style and art, and develop the subtleties in your technique to connect with any customer in any situation.
The RedSeed coaching loop encourages practice of the techniques with the trainee and observation to ensure they’re being used with customers.
Using best practice video-based learning for optimal engagement, your team will see the techniques, understand why they work, and see demonstrations of how to use them with customers.
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
Use empathy to connect with different customer personas to improve their shopping experience.
Effectively provide customers with alternatives, advice and recommendations to match their needs.
Use advanced strategies to uncover objections and successfully overcome them.
Make add-ons more compelling by linking them to their buying desires and motivations.
Apply closing techniques that turn an indecisive customer into a decision-maker.
RETAIL
Use these additional retail specific courses as part of a learning pathway or as optional training to extend the skills of your team.
“Are you coachable?” follows on from “What is coaching?” and equips team members with the skills and behaviours needed to get the best out of their coaching interactions.
Understanding the personality styles of your team is essential. This course will help you understand your team better so you can get the best out of your coaching relationship.
Learn how the Fair Trading Act protects customers from being misled or treated unfairly, and recognise how this relates to your workplace.
We introduce you to some techniques and tips to help you survive one of the craziest times in retail; peak trade.
Team members need to know what they are doing really well and how to improve - that’s the role of feedback. This course will help coaches develop their feedback skills to bring out the very best in their team.
Learn the right things to say and do when confronted by an angry customer, to help calm them down and prevent the situation from escalating.
Excellent observation skills mean you can identify your team member’s strengths and challenges. This course will help you develop these essential skills which are a critical part of being a great coach.
Practising with your team is one of the most effective ways to support them to master new skills and behaviours, achieve their goals and unlock their full potential.
Develop an understanding of the Australian Privacy Act, including how you need to comply with the legislation, and guidelines for maintaining Privacy within your business.
Develop an understanding of the New Zealand Privacy Act, including how you need to comply with the legislation, and guidelines for maintaining Privacy within your business.
Learn about the different personality styles of your customers and how to adjust your customer service to suit them.
Develop awareness of what's going on around you, so you can notice angry customers in your store and take action before the situation escalates.
Gain some strategies to keep yourself safe when you can't de-escalate an angry customer, including getting help, getting somewhere safe or asking the customer to leave the store.
Learn how to best prepare your team members for angry or aggressive customers, and understand how you can support them during and after a confronting event.
This introductory course is for everyone who will be coached. Coaching is the winning formula to enhance your performance, boost teamwork, and ensure you’re bringing your best self to work.
“Being able to tap into RedSeed’s content library and supplement our in-house training has been invaluable.”
Patrick Sauter
Executive GM Global Retail
“Having the ability to coach and spend time with employees out on the shop floor and provide constructive feedback on their interactions with their customers has been a game changer.”
Scott Gordon
National Franchise Development Manager
“We need engaging, relevant content that drives behaviour change. The ability to encourage, train, and to ensure that coaching happens is crucial to success.”
Kirsty James
Head of Training & Development - Commercial
”They know what they’re doing and are truly experts in their field, and as a result, what we’ve delivered has landed much stronger and more accurate and relatable than if a production company just produced it.”
Jo McIndoe
Ngahuia Group L&D Lead
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