This programme includes eight courses, each one covering the different steps in the retail sales process. It will introduce your team to techniques that will help them become more skilled in sales, and more confident when they’re dealing with your customers.
Build Your Skills is perfect for retail teams, regardless of size or category. This programme can be completed alone, or used to build on the skills your team have already gained by completing our Fundamentals of Retail programme.
This programme covers a number of learning outcomes for your team including;
Built in 10 minute, bite-sized pieces for optimal engagement, your team will see the techniques, hear why they work, and see demonstrations of how to use them with customers.
Learn how to maintain the connection with your customer and invite them back to the store as well as how to resolve customer complaints.
It’s really important that you maintain the connection that you’ve built with your customer and foster a relationship that makes your customer loyal and keeps them coming back. Also learn how using the HEAR technique will help you deal with resolving customer complaints.
This course shows you some great techniques to give you the confidence to close the sale.
Confidence to close comes from the work that you do from the minute the customer walks in the door. When you build trust and a genuine connection with your customer, you help them get just the right product. If it solves their problem, then all you have to do is ask for the sale!
This course shows you techniques on how to offer additional items to create a total solution for the customer.
When you’re working with a customer, they’re relying on you to be the expert and to use your knowledge and experience to tell them what they don’t know. That means thinking on their behalf, and showing them other products that could be really useful and provide the total solution.
This course covers how to find out what the customer’s objection are and how to use the HEAR process to keep the sale moving.
It’s normal that not every customer will say ‘yes’ to the product or solution that you’ve shown them. Having a good understanding of why customers object will make you more confident dealing with the objection and convincing your customer that there is value for them in the solution.
Learn how to demonstrate solutions that are high value and show how you’ve listened to your customer by matching needs to features, advantages and benefits.
Demonstrating a solution in a way that makes your customer fall in love with it, will help you close more sales. Creating value is key, and easier to do if you’ve asked good questions to uncover their needs. Refer back to the things that are important to your customer, so that you capture their attention and they can see what the benefits are to them, and how it solves their problem.
This course shows you how to ask good questions to understand the customer’s situation, before recommending a solution to them.
It’s important that you ask good questions to understand your customer’s situation, before you recommend a solution to them. Not doing a thorough job might mean that you recommend the wrong product or service which will frustrate your customer.
This course teaches you how to adapt your opening to each customer to connect, and break down resistance so the customer will relax.
Being a confident opener will make you a successful closer. Many sales never get going because the salesperson can’t open successfully. Get comfortable with ways of opening the sale and you’ll get past your customer’s resistance and really help them out.
This course covers how to create a positive mindset and bring your best to the sales floor each day.
Preparation puts you in the right mindset for the day ahead, and means that you start your shift with enthusiasm. It allows you to get the most out of your day and makes your customer think that you’re credible and professional.
