This programme consists of 8 courses. Each course covers a step in the sales process, demonstrating techniques and skills at a foundation level. This course is designed to get your team member up and running and confident with customers.
This programme has been developed as an entry level training solution perfect for onboarding new hires, however it’s also a great option for getting your team on the same page when it comes to selling in your stores.
After completing this course, your team will be able to:
Built in 10 minute, bite-sized pieces for optimal engagement, your team will see the techniques, hear why they work, and see demonstrations of how to use them with customers.
Your goal at the end of the sale is to make sure that I leave your store happy, but also that I become a loyal customer and shop with you again and again.
The end of the sale is a great time to reassure your customer about their purchase and to invite them back to the store. It’s important that they feel confident about what they’ve just bought, otherwise they may return the product, and their trust in your expertise will fall.
Closing is about asking for the sale. It’s a myth that customers who want to buy, close themselves.
Closing doesn’t have to be complicated, in fact the most straightforward closes are often the best. And the desire you have to close the sale, is more important than the technique that you use. But you do have to ask, because the statistics show us that if you don’t, you leave money on the table.
Adding on extra products to a sale can be a real benefit to your customer and to you as a business and that’s why there’s so much emphasis on it in sales.
Creating a full solution for your customer makes them feel that they’ve had great service and it creates confidence in your expertise and business. It also increases basket size which increases your profitability.
Objections are a cause of frustration for many sales people, however, with the right process, objections can be surprisingly easy to overcome.
Objections from customers are a common reason that sales don’t close. When you get comfortable using the HEAR process, overcoming objections will be easy and you’ll be able to move the sale on.
Make your demonstration memorable by being passionate about the solution that you show your customers.
Use your product knowledge to enhance your presentation, not overwhelm your customer. Customers like information that is relevant to them and addresses their needs, and most importantly demonstrates benefits to them personally.
After breaking the ice and making small talk, ask questions to uncover what your customer is looking for.
Open questions will encourage your customer to give you lots of information. Try to identify the key things that are important to them, so you can keep them in mind when you demonstrate your solution.
Opening the sale is all about welcoming your customer into the store and making them feel relaxed and comfortable.
Being able to approach and engage your customer is almost the most important step int he sales process, because if you’re not successful, it limits your ability to progress the sale.
This course teaches the basic skills required to engage a customer and to find out what they’re looking for. It allows you to build the right solution and earns you the right to ask for the sale.
The selling process is generally divided into seven steps which, once you understand them, will empower you to sell virtually anything you want, and satisfy your customers. Giving your customer a warm and heartfelt greeting and being able to confidently open the sale is one of the most difficult things to master in the sales process, but possibly the most important! Understanding the basic skills required to engage a customer and to find out what they’re looking for allows you to build the right solution and earns you the right to ask for the sale. In this course, see the seven steps of the sale explained and demonstrated with easy to use techniques that are proven to deliver results.