REDSEED COURSE LIBRARY

RETAIL SALES TRAINING PROGRAMME
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:

Learn how your personal presentation affects how your customers feel about you and their decision to buy.

Understand how to project positivity towards your customers and show genuine interest in meeting their needs.

Become more aware of your mood, recognise when it needs a boost and understand how to bounce back on bad days.

Understand what it means to take initiative with your customers and tasks and how to use a growth mindset to take on new challenges.

Know what to say and how when greeting customers so they feel welcomed and relaxed when they enter the store.
RETAIL SALES TRAINING PROGRAMME
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:

Get physically and mentally prepared to give your customers the best experience every day.

Opening the sale is all about welcoming your customer into the store and making them feel relaxed and comfortable.

After breaking the ice and making small talk, ask questions to uncover what your customer is looking for.

Make your demonstration memorable by being passionate about the solution that you show your customers.

Objections are a cause of frustration for many sales people, however, with the right process, objections can be surprisingly easy to overcome.

Adding on extra products to a sale can be a real benefit to your customer and to you as a business and that’s why there’s so much emphasis on it in sales.

Closing is about asking for the sale. It’s a myth that customers who want to buy, close themselves.

Your goal at the end of the sale is to make sure that I leave your store happy, but also that I become a loyal customer and shop with you again and again.
RETAIL SALES TRAINING PROGRAMME
Level 2 retail sales. This programme builds on what your team know with new techniques to add to their sales tool box. It‘s perfect for retail teams, regardless of size or category.
The RedSeed online coaching loop encourages and requires practice of the techniques with the trainee and observation to ensure they’re being used with customers.
Using best practice video-based learning for optimal engagement, your team will see the techniques, hear why they work, and see demonstrations of how to use them with customers.
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
RETAIL SALES TRAINING PROGRAMME
This advanced programme follows on from Build your skills and is the third in the retail sales series. It has 8 courses, each covering a step of the sale. Learn how to add your own style and art, and develop the subtleties in your technique to connect with any customer in any situation.
The RedSeed coaching loop encourages practice of the techniques with the trainee and observation to ensure they’re being used with customers.
Using best practice video-based learning for optimal engagement, your team will see the techniques, understand why they work, and see demonstrations of how to use them with customers.
After completing this programme, your team will be able to demonstrate the following behaviours with confidence:
RETAIL
Use these additional retail specific courses as part of a learning pathway or as optional training to extend the skills of your team.

Learn how the Fair Trading Act protects customers from being misled or treated unfairly, and understand how to make sure your words and actions comply in every interaction. You'll also learn your role in this as a leader, as well as how you can support your team to comply with the Act.

Develop awareness of what's going on around you, so you can notice angry customers in your store and take action before the situation escalates.

This introductory course is for everyone who will be coached. Coaching is the winning formula to enhance your performance, boost teamwork, and ensure you’re bringing your best self to work.
“RedSeed's retail sales programme has helped increase sales revenue, confidence, consistency and customer service across our store network.”
Dave Yurak
National Retail Manager
“It's all well and good to ask the team to complete the training, but if you can't see any change at the end or if people aren't engaged in it, then it's a complete waste of everyone’s time.”
Kirsty James
Head of Training & Development - Commercial
“RedSeed has positively impacted our sales, our NPS and our mystery shopping results.”
Yasmin Kachwala
Learning and Development Manager
“I can see a correlation between stores that have actually taken on board the sales training and have built that as part of their culture versus those that haven’t. You can see over the course of the four or five years that we‘ve actually been doing it and improving.”
Scott Gordon
National Franchise Development Manager
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